For those interested, here is how the app promotion creation looks from the Atlassian Marketplace vendor perspective.

4 Steps process

The process is split into 4 steps.

• Details
  • Name
  • Deployment (Cloud, Server)
  • Type (Generic - for multiple customers, Unique - for a single customer)
  • App
• Discount
  • Billing cycle (Monthly, Annual)
  • Discount percentage
• Timeframe
  • End date
  • Allowed billing cycles (Number of billing cycles this promotion will be valid for after it’s applied.)
• and Review (with a summary of selected options)